ʻO kekahi o nā mea koʻikoʻi i ka hui Marketing ʻo Promotions. A i kēia mau lā, ua lilo ʻo packaging i mea ikaika o ka hui Marketing. Wahi a kekahi e hāʻule i lalo o Promotions no ka mea kōkua ia i ka huki ʻana i ka manaʻo no ka huahana. Wahi a nā poʻe ʻē aʻe, lawelawe ʻo ia i kahi kumu kiʻekiʻe aʻe a laila ʻo nā hoʻolaha wale nō a no laila ʻo ka hoʻopaʻapaʻa ʻana hiki ke lilo i ka pack i ka 5th P o ka hui kūʻai. Eia nō naʻe, manaʻo mākou he mea koʻikoʻi ka hana o ka packaging ma Marketing a me ke kūʻai aku.
Eia kekahi mau hana koʻikoʻi e pāʻani ai ka ʻeke i loko o kahi hui a i ʻole ka huahana.
1) ʻIke a me ka lawelawe ponoʻī no ka mea kūʻai aku.
ʻO kekahi o ka hana mua e pāʻani ai ka ʻeke, ʻoi aku ka nui o nā huahana hou, ʻo ia ka ʻike i hāʻawi ʻia ma ka ʻeke. Hiki i kēia ʻike ke haʻi i ka mea kūʻai aku pehea e kuke ai i ka huahana meaʻai, hiki iā ia ke haʻi iā lākou pehea e hoʻohana ai i kahi huahana ʻenehana, a i ʻole hiki iā ia ke waiho i nā kaʻina hana a me nā mea e pono ai i ka wā o ka hoʻohana ʻana i ka huahana.
2) ʻIke ma ke ʻano he pale
Hiki ke hoʻohana ʻia ka ʻike Packaging i mea e pale ai i ka ʻoihana. Inā hoʻopiʻi kekahi i ka ʻoihana no ka ʻike ʻole i hāʻawi ʻia, a ua paʻi mua ʻia kēlā ʻike ma ka ʻeke, a laila hiki i ka hui ke hāpai i nā lima a ʻōlelo ua hāʻawi mua ʻia ka ʻike. Eia kahi lawe ʻakaʻaka. Inā ʻoe i ʻike i ka episode FRIENDS kahi i ʻike ai ʻo Ross he 97% wale nō ka maikaʻi o ka condom, hiki iā ʻoe ke ʻike i ka hilarity e pili ana. A ʻae, palekana ka hui condom ʻoiai inā hāpai kekahi. No ka mea, ua kākau maopopo lākou he 97% wale nō o ka manawa. E kiʻi i ka manaʻo nui pehea e hoʻopakele ai ʻoe iā ʻoe?
3) ʻO ka hana hou i loko o ka ʻeke e kōkua i ke kūʻai aku
Nui nā manawa i ʻike ʻia ai ke kuleana o ka ʻeke i ka hoʻonui ʻana i nā kūʻai. E nānā i ka laʻana o Tetra pack i hoʻolauna ʻia e Frooti ma India. A i ʻole hiki iā ʻoe ke nānā i ka hoʻololi ʻana o Ready mix concrete i ka mākeke. ʻAʻole koi ʻia ka hui ʻana o ka sima no ka mea hele pololei mai ka hui. ʻO ia ʻano hana hou i ka ʻeke e alakaʻi i nā kūʻai hou aku no ka mea ʻoi aku ka nui o nā mea kūʻai aku i makemake i kahi ʻeke kūpono ma mua o kahi mea kūpono ʻole. ʻAʻole wale ka ʻeke tetra, nā ʻeke i hoʻohana ʻia no ka ʻeke liʻiliʻi o ka aila, shampoo a i ʻole nā mea liʻiliʻi ʻē aʻe i hoʻonui nui i ke kūʻai ʻana i kēia mau mea. He maʻalahi lākou e lawe, maʻalahi ke kūʻai aku a komo i ka mākeke. Hiki ke hoʻohana ʻia lākou e like me nā laʻana no ka huahana. Inā ʻoe e nānā i ka hoʻolauleʻa ʻana o Cadbury, ua puka mai kahi makana makana hou ma ka hoʻopaʻa hou ʻana i nā mea kūʻai maikaʻi i ka mākeke e like me ka waiū dairy a me ka hōkū 5.
