Chimodzi mwazinthu zofunika kwambiri pakusakaniza kwa Marketing ndi Kutsatsa. Ndipo posachedwa, kulongedza kwakhala chinthu champhamvu pakusakaniza kwa Marketing. Ena amati ayenera kugwa pansi Zotsatsa chifukwa zimathandiza kukopa chidwi cha mankhwala. Ena amati, imakhala ndi cholinga chapamwamba kwambiri ndiye kukwezedwa kokha chifukwa chake mkangano ndikuti kuyika kumatha kukhala 5th P ya kusakanikirana kwamalonda. Komabe, tikuwona kuti ntchito yonyamula katundu ndiyofunikira kwambiri pakutsatsa ndi kugulitsa.
Nawa magawo ofunikira omwe ma CD amatenga pagulu kapena pazogulitsa.
1) Information and self service for the customer.
Chimodzi mwazinthu zoyamba zomwe kulongedza kumachita, makamaka muzinthu zatsopano zomwe zimayambitsidwa, ndizomwe zimaperekedwa pamapaketi. Chidziwitsochi chimatha kuuza ogula momwe angaphikire chakudyacho, chimatha kuwauza momwe angagwiritsire ntchito ukadaulo waukadaulo, kapena chimatha kulongosola njira ndi njira zodzitetezera pakugwiritsa ntchito.
2) Information ngati chitetezo
Zambiri zamapaketi zitha kugwiritsidwanso ntchito ngati njira yotetezera kampani. Ngati wina atsutsa kampaniyo kuti adziwe zambiri zomwe sizinaperekedwe, ndipo chidziwitsocho chasindikizidwa kale pa paketi, ndiye kuti kampaniyo ikhoza kukweza manja ndi kunena kuti zomwe zaperekedwa kale. Nayi chochititsa chidwi. Ngati mwawonapo ABWENZI gawo kumene Ross amadziwa kuti makondomu ndi ogwira okha 97% ya nthawi, mukhoza kuona hilarity zotsatirazi. Ndipo inde, kampani ya kondomu ndi yotetezeka ngakhale wina atakhala ndi pakati. Chifukwa iwo alemba momveka bwino kuti amagwira ntchito 97% yokha ya nthawiyo. Pezani mwatsatanetsatane momwe kulongedza kungakupulumutseni?
3) Kupanga zinthu zatsopano kumathandizira kugulitsa
Pakhala pali zochitika zambiri pomwe ntchito yonyamula katundu pakukulitsa malonda ikuwonekera. Onani chitsanzo cha Tetra paketi yomwe idayambitsidwa ndi Frooti ku India. Kapena mutha kuwonanso momwe Ready mix konkriti yasinthira msika. Palibenso kusakaniza kwa simenti chifukwa kumachokera ku kampani. Zatsopano zotere pakuyika zimabweretsa kugulitsa kochulukira chifukwa makasitomala ochulukira amakonda choyika chosavuta kuposa chomwe sichili bwino. Osati paketi ya tetra yokha, matumba omwe amagwiritsidwa ntchito poyika mafuta pang'ono, shampu kapena tinthu tating'ono tating'ono takulitsa malonda azinthu izi. Ndizosavuta kuzinyamula, zosavuta kuzigulitsa ndipo zalowa bwino pamsika. Angagwiritsidwenso ntchito ngati zitsanzo za mankhwala. Mukayang'ana zikondwerero za Cadbury, mphatso yatsopano yatulutsidwa pongotenganso zinthu zomwe zidagulitsidwa kale pamsika monga mkaka wa Mkaka ndi nyenyezi zisanu.
