Kimwe mubintu byingenzi muburyo bwo Kwamamaza ni Kwamamaza. Kandi vuba aha, gupakira byahindutse ikintu gikomeye cyo Kwamamaza. Bamwe bavuga ko bigomba kugwa munsi ya Promotion kuko bifasha mukureshya ibicuruzwa. Abandi baravuga, ikora intego ihanitse cyane noneho kuzamurwa gusa bityo rero impaka nuko gupakira bishobora kuba 5 P yo kuvanga ibicuruzwa. Nubwo bimeze bityo, twumva uruhare rwo gupakira ari ingenzi cyane mu Kwamamaza no kugurisha.
Hano hari urutonde rwinshingano zipakirwa zikina mumuryango cyangwa kubicuruzwa.
1) Amakuru na serivisi wenyine kubakiriya.
Imwe mu nshingano zambere gupakira bigira, cyane cyane mubicuruzwa bishya bitangizwa, ni amakuru yatanzwe kubipakira. Aya makuru arashobora kubwira umuguzi uburyo bwo guteka ibicuruzwa byibiribwa, birashobora kubabwira uko bakoresha ibicuruzwa byikoranabuhanga, cyangwa birashobora gushyiraho inzira nuburyo bwose bukenewe mugihe cyo gukoresha ibicuruzwa.
2) Amakuru nkumutekano
Gupakira amakuru arashobora kandi gukoreshwa nkuburyo bwo kurinda isosiyete. Mugihe umuntu aregeye isosiyete amakuru adatanzwe, kandi ayo makuru yamaze gucapishwa kumupaki, noneho isosiyete irashobora kuzamura amaboko ikavuga ko amakuru yari amaze gutangwa. Dore gufata ibintu bisekeje. Niba warabonye igice cyINSHUTI aho Ross yaje kumenya ko agakingirizo kagira akamaro 97% gusa yigihe, urashobora kubona isano ikurikira. Nibyo, isosiyete y'agakingirizo ifite umutekano nubwo umuntu atwite. Kuberako banditse neza ko bifite akamaro 97% gusa. Shakisha icyerekezo uburyo gupakira bishobora kugukiza?
3) Guhanga udushya mu gupakira bifasha kugurisha
Habayeho ibihe byinshi aho uruhare rwo gupakira mukongera ibicuruzwa bigaragara. Reba urugero rwa Tetra pack yatangijwe na Frooti mubuhinde. Cyangwa urashobora kandi kureba uburyo Ready ivanze beto yahinduye isoko. Nta kuvanga sima bisabwa ukundi kuko biva mubigo. Guhanga udushya mubipfunyika biganisha ku kugurisha kwinshi kuko abakiriya benshi kandi benshi bahitamo gupakira neza kuruta ibitari byiza. Ntabwo ari paki ya tetra gusa, amasaketi akoreshwa mugupakira amavuta, shampoo cyangwa ibindi bintu bito byongereye ibicuruzwa cyane muribi bintu. Biroroshye gutwara, byoroshye kugurishwa kandi byinjiye mumasoko neza. Birashobora kandi gukoreshwa nkicyitegererezo cyibicuruzwa. Iyo urebye ibirori bya Cadbury, ikintu gishya cyimpano cyabyaye mugusubiramo ibintu bimaze kugurishwa neza kumasoko nkamata ya Dairy hamwe ninyenyeri 5.
