Enye yezona zinto zibalulekileyo kumxube weNtengiso yiNkuthazo. Kwaye mva nje, ukupakishwa kuye kwaba yinto eyomeleleyo yomxube weNtengiso. Abanye bathi kufuneka iwe phantsi kweePromotions kuba inceda ekutsaleni ingqalelo kwimveliso. Abanye bathi, isebenzela injongo ephezulu kakhulu emva koko kunyuso kuphela kwaye ke ingxabano yeyokuba ukupakishwa kunokuba yi-5th P yomxube wentengiso. Nangona kunjalo, sivakalelwa kukuba indima yokupakisha ibaluleke kakhulu kwiNtengiso kunye nokuthengisa.
Nantsi isethi yeendima ezibalulekileyo ezidlalwa yipackage kumbutho okanye kwimveliso.
1) Ulwazi kunye nenkonzo yobuqu kumthengi.
Enye yendima yokuqala edlalwa ukupakishwa, ngakumbi kwiimveliso ezintsha ezisungulwayo, lulwazi olunikezelweyo kwipakethe. Olu lwazi lunokuxelela umthengi indlela yokupheka imveliso yokutya, inokumxelela indlela yokusebenzisa imveliso yetekhnoloji, okanye inokubeka naziphi na iinkqubo kunye nezilumkiso eziyimfuneko ngexesha lokusetyenziswa kwemveliso.
2) Ulwazi njengokhuseleko
Ulwazi lokupakisha lunokusetyenziswa njengendlela yokukhusela inkampani. Kwimeko apho umntu umangalela inkampani ngolwazi olungabonelelwanga, kwaye olo lwazi sele lushicilelwe kwipakethi, ke inkampani inokuyiphakamisa izandla kwaye ithi ulwazi sele lunikezelwe. Nantsi into ehlekisayo. Ukuba ubonile isiqephu ABAHLOBO apho uRoss efika ekwazi ukuba iikhondom zisebenza kuphela i-97% yexesha, unokubona ukuxhamla okulandelayo. Kwaye ewe, inkampani yeekhondom ikhuselekile nokuba umntu uyakhulelwa. Ngenxa yokuba babhale ngokucacileyo ukuba basebenza kuphela i-97% yexesha. Fumana umxholo wokuba ukupakishwa kungakusindisa njani?
I-3) Ukuqulunqwa kwezinto ezintsha kwi-package kunceda ukuthengisa
Kukho iimeko ezininzi apho indima yokupakisha ekunyuseni intengiso ibonakala. Jonga umzekelo wepakethi yeTetra eyaziswa nguFrooti eIndiya. Okanye unokujonga indlela i-Ready mix concrete eyitshintshe ngayo imarike. Akusekho kudityaniswa kwesamente kuba iphuma ngqo kwinkampani. Uyilo olunjalo lokupakisha lukhokelela ekuthengisweni ngakumbi kuba abathengi abaninzi ngakumbi bakhetha ukupakishwa okufanelekileyo kunento engalunganga. Ayiyiyo ipakethe ye-tetra kuphela, iingxowa ezisetyenziselwa ukupakishwa kweoyile encinci, ishampu okanye naziphi na ezinye izinto ezincinci zonyuse ukuthengiswa kwezi zinto kakhulu. Kulula ukuzithwala, kulula ukuzithengisa kwaye zingene kakuhle emarikeni. Zisenokusetyenziswa njengeisampulu zemveliso. Ukuba ujonga imibhiyozo yeCadbury, isipho esitsha sivele ngokuphinda sipakishe izinto esele zithengiswe kakuhle emarikeni njengobisi lobisi kunye neenkwenkwezi ezi-5.
