Enye yezinto ezibaluleke kakhulu kungxube Yokumaketha Amaphromoshini. Futhi kamuva nje, ukupakisha sekuyingxenye eqinile yengxube ye-Marketing. Abanye bathi kufanele iwele ngaphansi kwePromotions ngoba iyasiza ekudonseni ukunaka komkhiqizo. Abanye bathi, kusebenzela inhloso ephakeme kakhulu bese kuba ukukhushulwa kuphela ngakho-ke impikiswano iwukuthi ukupakisha kungaba i-5th P yenhlanganisela yokumaketha. Noma kunjalo, sinomuzwa wokuthi indima yokupakisha ibaluleke kakhulu Kwezokumaketha nokuthengisa.
Nali isethi yezindima ezibalulekile ezidlalwa ukupakishwa enhlanganweni noma kumkhiqizo.
1) Ulwazi kanye nokuzisiza kwekhasimende.
Enye yendima yokuqala edlalwa ukupakishwa, ikakhulukazi ekuqalisweni kwemikhiqizo emisha, ulwazi olunikeziwe emaphaketheni. Lolu lwazi lungatshela umthengi indlela yokupheka umkhiqizo wokudla, lungamtshela indlela yokusebenzisa umkhiqizo wobuchwepheshe, noma lungabeka noma yiziphi izinqubo nezinyathelo zokuphepha ezidingekayo ngesikhathi sokusetshenziswa komkhiqizo.
2) Ulwazi njengesivikelo
Ulwazi lokupakisha lungasetshenziswa njengendlela yokuvikela inkampani. Uma kwenzeka othile emangalela inkampani ngolwazi olunganikezwanga, futhi lolo lwazi seluvele luphrintiwe ephaketheni, inkampani-ke ingaphakamisa izandla ithi ulwazi selunikeziwe kakade. Nakhu ukuthatha okuhlekisayo. Uma usibonile isiqephu ABANGANE lapho uRoss azi khona ukuthi amakhondomu asebenza kuphela isikhathi esingu-97%, ungabona ukujabula okulandelayo. Futhi yebo, inkampani yamakhondomu iphephile ngisho noma umuntu ekhulelwa. Ngoba babhale ngokucacile ukuthi basebenza kuphela i-97% yesikhathi. Thola umqondo wokuthi ukupakisha kungakusindisa kanjani?
3) Ukuqamba okusha emaphaketheni kusiza ukuthengisa
Kube nezimo eziningi lapho indima yokupakisha ekwandeni kokuthengisa ibonakala khona. Bheka isibonelo seTetra pack eyethulwa nguFrooti eNdiya. Noma ungabheka nokuthi i-Ready mix ikhonkrithi ishintshe kanjani imakethe. Akusadingeki ukuxutshwa kukasimende ngoba uphuma ngqo enkampanini. Ukuqamba okusha okunjalo ekupakisheni kuholela ekuthengisweni okwengeziwe ngoba amakhasimende amaningi akhetha ukupakisha okulula kunengafanelekile. Akuyona iphakethe le-tetra kuphela, ama-sachets asetshenziselwa ukupakisha amafutha amancane, i-shampoo nanoma yiziphi ezinye izinto ezincane akhulise ukuthengiswa kwalezi zinto kakhulu. Kulula ukuzithwala, kulula ukuzithengisa futhi sezingene kahle emakethe. Angasetshenziswa futhi njengamasampula omkhiqizo. Uma ubheka imigubho ye-Cadbury, isipho esisha esisha sivele ngokupakisha kabusha izinto esezithengiswa kahle emakethe njengobisi lweDairy kanye nezinkanyezi ezi-5.
