Having the right food boxes to suit your takeaway business can really help to build your customer base, along with your brand. Consistency and practicality are key. People desire packaging that is familiar, but also packaging that they know does its job, which is, ultimately, to keep food fresh.
Additionally, with most people becoming more environmentally aware, they’re seeking eco-friendly products that can be easily recycled, reused, or composted, to help reduce their carbon footprint. For example, Tianxiang offers eco-friendly takeaway food containers that are 100% recyclable, which would be perfect for businesses and customers wishing to live a greener life..
So, what type of boxes will be right for you and your takeaway business? Consider the below factors to help you decide.
1. Material
If you’re a business owner wanting to build positive relationships with your customers, then showing that you responsibly source your products will go a long way in achieving that.
Our paper food tray is perfect for holding food, and it's recyclable.
Alternatively, you may decide that using cardboard boxes for takeaway food could be the better option for your business. This will give your customers more ways to dispose of their packaging. For example, our chicken and chip boxes can be recycled or composted.
2. Design
Another thing you should consider when choosing takeaway boxes for your business is whether you want to go for a minimalist design, or something more creative.
As previously mentioned, people desire familiarity. If a customer finds a takeaway restaurant that they enjoy eating from, then it needs to be made easy for them to become a returning customer. They need to be able to remember your brand, and to become familiar with it, in order for them to keep coming back, again and again. Additionally, customers want to be confident in the takeaway restaurant that they use, so building brand awareness through consistency in packaging is one way to help you build your customer’s trust.
Of course, the type of packaging you choose can also depend on your business and the message you’re trying to deliver to your customers.
For example, if you want to deliver an eco-friendly message, then picking packaging that is plain, without ink, will make it easier for your customers to instantly recognise that you're an eco-friendly takeaway business.
On the other hand, the takeaway boxes that you choose to use might just come down to personal choice.
For example, if you sell salads and pasta, then a clean, unfussy design will probably work well, whereas for more bespoke food, where you’re offering a unique twist, then a design that stands out from the crowd may be a better suit.
Branded takeaway boxes are not appropriate for every business and their ethos. Our plain pizza boxes are perfect for takeaway businesses seeking a minimalist look.
