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TOP 5 Food Packaging Trends in 2023

DATE: Mar 7th, 2023

Food packaging has come a long way in recent years, with advancements in technology and materials leading to new and exciting ways to connect with your customers through your packaging. While sustainable and personalised packaging remain the main focuses of the industry, there are a few new trends to look out for! 

In this blog post, we'll be exploring the top 5 food packaging trends for 2023. From recyclable materials to interactive packaging, we'll take a look at the latest innovations and what this means for the future of the industry. Whether you're a consumer, a manufacturer or a supplier, this post will give you some valuable insight into the trends to watch in the coming year.

1 - Sustainable and Recyclable Packaging
The demand for eco-friendly packaging has taken the industry by storm. Customers are more aware than ever of the environmental impact of packaging; and they’re demanding that their favourite brands go green. In 2023, this trend is expected to continue to grow, with a focus on using materials that are sustainable, recyclable, biodegradable and compostable. 

Companies are turning to eco-friendly alternatives to create packaging that is not only sustainable, but also visually appealing and functional. Additionally, there is a growing trend towards using packaging designs that encourage customers to recycle, such as clear labelling and symbols that show recyclability.

2 - Personalised Packaging
Personalised packaging is a growing trend in the food industry, as it has become a way for companies to stand out to their customers and create a unique experience for them. Packaging has become an important selling point as it delivers a sense of quality and impacts brand loyalty. Advancements in technology make it easier for companies to offer personalised packaging which can include custom branding, graphics, colours, fonts and even the shape of the packaging itself. With the rise of food and beverage e-commerce and online ordering, personalised packaging can also add a personal touch to the delivery experience, helping to build a stronger relationship between the brand and the customer. Personalised packaging is a trend to watch in 2023, as more and more companies adopt this approach to connect with customers and increase brand awareness.
3 - Interactive Packaging
Interactive packaging is a trend that allows companies to communicate information to customers using QR codes or NFC tags placed on their packaging. When it comes to food, customers want more transparency on ingredients used, nutritional information and details regarding packaging and sustainability; interactive packaging allows you to give all that information (and more) without having to use an increased amount of packaging. 

This is a trend to watch in 2023, as companies look to use technology to differentiate themselves and create a more memorable and engaging customer experience. Help improve your marketing strategies, increase your long-term customer loyalty and add value to your meals by using interactive packaging. 

4 - Less Packaging

The trend of using less food packaging is becoming increasingly popular as customers become more aware of waste and the environmental impact of packaging. This year, companies need to look for ways to reduce the amount of packaging they use, while still maintaining the safety, quality and aesthetic of their products; this can be achieved through the use of more efficient packaging designs. 

Using less packaging is a great solution to becoming more sustainable and eco-friendly to meet the needs of customers.

5 - Minimalistic Packaging 

Minimalistic packaging is a trend that continues to grow in popularity. In a world full of colours, fonts, graphics and an endless variety of products - simple stands out. Customers are looking for simple, clean packaging designs with a focus on functionality and product visibility. Minimalistic packaging often features a limited colour palette, simple fonts, and clean lines, creating a modern and sophisticated look. This trend is particularly popular in the premium food markets, where customers are looking for a high-end experience. 

Minimalist packaging is also cost-effective and much easier to recycle as it features not only minimal fonts and graphics, but also minimal materials. It can help companies to create packaging that is both attractive and memorable, helping to build brand recognition and loyalty. Expect to see more of this trend in 2023. 

In the end, takeaway food boxes are made to use for less than an hour yet the impact on the environment is huge.
The food packaging industry is constantly evolving, responding to the changing needs and demands of customers. In 2023, we can expect to see continued growth in these 5 trends as they reflect the increasing focus on sustainability, convenience, and personalisation in the food industry.

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